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Our client: Independent dealer of national brand tires; proprietor of tire and automotive
service centers.
Our mission: Announce the new locations and products being introduced as a result of
a recent buyout of Kelly Stores. Explain the merger of the company's singular
Goodyear tire supplier and full-service maintenance center with Kelly Tire and tire
service centers.
Our solution: A lively, memorable campaign that personalizes the Kelly Tire Stores
acquisition as a marriage between Briggs and Sons Tire and Kelly. We produced an
infectious TV commercial and corresponding radio and print ads featuring marriage
themes. Additional print ads illustrated a car decorated with "just-married" trimmings.
The results: Kelly customers now frequent Briggs & Sons Tire for all Kelly products as well
as automotive services they were unable to get at the Kelly stores. |
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