November, 2016 | Hodges Associates

How to Make Sure Your Branded Content Isn’t Really Just an Ad Engaging stories should tell what products stand for, not what they do

by Hodges | Nov 7, 2016 | Agency News

Just because you have a TV or movie star doesn’t automatically make your content branded entertainment. by Kaaren Whitney-Vernon Within the last few years, we’ve seen the TV and advertising industries devolve into a state of bedlam. The ensuing conundrum...

Infographic: Multicultural Millennials Take Brand Loyalty Seriously And 83% want companies to take a stand on issues

by Hodges | Nov 7, 2016 | Agency News

by Carrie Cummings Millennials are buying luxury brands, but they don’t perceive themselves as frivolous. Getty Images Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech...

How to Make Sure Your Branded Content Isn’t Really Just an Ad Engaging stories should tell what products stand for, not what they do

Infographic: Multicultural Millennials Take Brand Loyalty Seriously And 83% want companies to take a stand on issues

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