by Hodges | Nov 7, 2016 | Agency News
Just because you have a TV or movie star doesn’t automatically make your content branded entertainment. by Kaaren Whitney-Vernon Within the last few years, we’ve seen the TV and advertising industries devolve into a state of bedlam. The ensuing conundrum...
by Hodges | Nov 7, 2016 | Agency News
by Carrie Cummings Millennials are buying luxury brands, but they don’t perceive themselves as frivolous. Getty Images Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech...
by Hodges | Aug 3, 2016 | Agency News
Posted on July 5, 2016 by Joy Gendusa, CEO PostcardMania How many times have you heard me talk about the importance of repetition in your postcard campaigns? A hundred? A thousand? I know I sound like a broken record, but I can’t say it enough! You simply HAVE...
by Hodges | Jul 6, 2016 | Agency News
BRIAN HONIGMAN CONTRIBUTOR When Marketing to Men, Keep These 10 Stats in Mind If your target customers are men, understanding the purchasing behavior of your male audience is critical when it comes to marketing your products or services. But it isn’t always...
by Hodges | Apr 7, 2016 | Agency News
Jennifer Hanford March 1, 2016 Newsflash: Email marketing is neither dead nor dying. Each year, many bloggers write doom-and-gloom posts about email marketing. They predict the end is near for the strategy of reaching an audience via their inboxes. But guess what?...
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