by Hodges | Oct 14, 2015 | Agency News
By NATHALIE TADENA Ocean Spray is bringing a cranberry harvest to a headset near you. The 85-year-old cranberry cooperative this month is rolling out its first campaign usingFacebook FB +0.73%’s Oculus Rift virtual technology with a five-minute film documenting the...
by Hodges | Oct 12, 2015 | Agency News
FAYETTEVILLE, NC – Hodges Associates, a full-service marketing, advertising and public relations agency, has completed a project for the Fayetteville Symphony Orchestra (FSO). Work done on behalf of this client included market research/surveys to determine current...
by Hodges | Sep 22, 2015 | Agency News
By SYDNEY EMBER and RACHEL ABRAMSSEPT. 20, 2015 Shereen Way did not think twice about posting a photo on Instagram of her 4-year-old daughter wearing a green dress and pink Crocs sandals. Crocs, which Ms. Way had identified with a hashtag, pulled the snapshot from...
by Hodges | Jul 14, 2015 | Agency News
By MIKE SHIELDS Captain America comic created on behalf of Adobe ADBE +0.96% A marketer trying to reach a particularly tough-to-find demographic or maybe looking to...
by Hodges | Jul 14, 2015 | Agency News, Uncategorized
BY ELIZABETH SEGRAN The grand dames of the hotel industry—Marriott, Hilton, and Hyatt—built their reputations on creating a consistent, high-quality product that would ensure a guest had a perfectly predictable experience anywhere in the world. This approach worked...
by Hodges | Jun 8, 2015 | Uncategorized
ActiveBlogs Easy said and done – 2015 has already been quite a year for businesses. In the marketing world, some techniques and tools that have been viewed as “emerging” have reached maturity. Throughout the rest of 2015, companies will be using them more...
by Hodges | Jun 5, 2015 | Client News
FAYETTEVILLE, NC – Reed-Lallier Chevrolet recently received two top awards from DealerRater®, the leading online resource for third-party dealership reviews, which are carefully screened for integrity. The Fayetteville dealership earned a 2015 Dealer of the Year...
by Hodges | May 7, 2015 | Agency News
AdWeek- By Tim Nudd Thinking of littering in Hong Kong? You could soon be a poster child for the problem. A remarkable campaign from Ogilvy & Mather takes DNA from trash on the ground and uses Snapshot DNA phenotyping to generate physical likenesses...
by Hodges | Mar 18, 2015 | Agency News
FAYETTEVILLE, NC – Hodges Associates, a full-service marketing agency, has been chosen by Reed-Lallier to provide complete marketing, advertising and public relations services. The agency is providing support for the Chevrolet dealership as well as Fayetteville...
by Hodges | Mar 18, 2015 | Agency News
FAYETTEVILLE, NC – Hodges Associates, a full-service marketing, advertising and public relations agency, is providing marketing support for Valley Radiology (VR). This group, formerly known as Carolina Regional Radiology, has been serving Fayetteville and the...
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