by Hodges | Oct 14, 2015 | Agency News
By NATHALIE TADENA Ocean Spray is bringing a cranberry harvest to a headset near you. The 85-year-old cranberry cooperative this month is rolling out its first campaign usingFacebook FB +0.73%’s Oculus Rift virtual technology with a five-minute film documenting the...
by Hodges | Oct 12, 2015 | Agency News
FAYETTEVILLE, NC – Hodges Associates, a full-service marketing, advertising and public relations agency, has completed a project for the Fayetteville Symphony Orchestra (FSO). Work done on behalf of this client included market research/surveys to determine current...
by Hodges | Sep 22, 2015 | Agency News
By SYDNEY EMBER and RACHEL ABRAMSSEPT. 20, 2015 Shereen Way did not think twice about posting a photo on Instagram of her 4-year-old daughter wearing a green dress and pink Crocs sandals. Crocs, which Ms. Way had identified with a hashtag, pulled the snapshot from...
by Hodges | Jul 14, 2015 | Agency News
By MIKE SHIELDS Captain America comic created on behalf of Adobe ADBE +0.96% A marketer trying to reach a particularly tough-to-find demographic or maybe looking to...
by Hodges | Jul 14, 2015 | Agency News, Uncategorized
BY ELIZABETH SEGRAN The grand dames of the hotel industry—Marriott, Hilton, and Hyatt—built their reputations on creating a consistent, high-quality product that would ensure a guest had a perfectly predictable experience anywhere in the world. This approach worked...
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