September 25, 2014

A video created by Hodges Associates for client Apex Power Tools received a 2014 Telly Award. “Telly’s” are the premier awards honoring the finest video and film productions, as well as web commercials and local, regional and cable TV commercials and programs. Hodges Associates is a full-service marketing, advertising and public relations agency.

Hodges was responsible for writing, developing and overseeing production of this award-winning video designed to promote Cleco® and Dotco® material removal tools, which are part of the Apex group’s product line. The video featured fast-paced music and dramatic close-up views of the tools in action, illustrating the exceptional characteristics and performance benefits of the industry-leading grinding tools in the new Cleco and Dotco product lines.

Apex Power Tools is a division of the Apex Tool Group, one of the largest worldwide producers of hand and power tools encompassing more than 30 leading brands. And product demonstration videos play an important role in the Apex group’s marketing strategy. They are displayed at trade shows, posted on websites, available on YouTube and used in other ways to promote products to both distributors and end users.