by Hodges | Mar 28, 2016 | Agency News
How Gen Zs Are Using Data to Create Preferences and Shape Digital Experiences By Jamie Gutfreund. Published on March 17, 2016. We often think of brands using data to gain insights about consumers, but marketers often forget that they are not the only ones manipulating...
by Hodges | Feb 10, 2016 | Agency News
by Gavin O’Malley @mp_gavin, January 25, 2016, 3:09 PM Not long ago, Instagram was as ad free as a Ken Burns marathon. As new data shows, however, those days are long gone. In fact, Brand Networks saw ad impressions on Instagram rise more than thirteenfold from...
by Hodges | Feb 10, 2016 | Agency News
Do you feel inexplicably calm when surrounded by a sea of blue water or a forest of green trees? Perhaps you feel a slight agitation when looking at a red stop sign or stop light? The reality is that color has a powerful psychological impact – and that this...
by Hodges | Nov 9, 2015 | Agency News
MEDIA AND ENTERTAINMENT| 10-19-2015 Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid...
by Hodges | Oct 15, 2015 | Agency News
Thinking of becoming a YouTube advertiser? This insights roundup will help get you off the fence. If there’s one thing that online audiences love, it’s engaging, inspiring, and thoughtful content — which is why YouTube has grown to become the third-most popular...
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