by Hodges | Feb 10, 2016 | Agency News
by Gavin O’Malley @mp_gavin, January 25, 2016, 3:09 PM Not long ago, Instagram was as ad free as a Ken Burns marathon. As new data shows, however, those days are long gone. In fact, Brand Networks saw ad impressions on Instagram rise more than thirteenfold from...
by Hodges | Feb 10, 2016 | Agency News
Do you feel inexplicably calm when surrounded by a sea of blue water or a forest of green trees? Perhaps you feel a slight agitation when looking at a red stop sign or stop light? The reality is that color has a powerful psychological impact – and that this...
by Hodges | Nov 9, 2015 | Agency News
MEDIA AND ENTERTAINMENT| 10-19-2015 Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid...
by Hodges | Oct 15, 2015 | Agency News
Thinking of becoming a YouTube advertiser? This insights roundup will help get you off the fence. If there’s one thing that online audiences love, it’s engaging, inspiring, and thoughtful content — which is why YouTube has grown to become the third-most popular...
by Hodges | Oct 14, 2015 | Agency News
By NATHALIE TADENA Ocean Spray is bringing a cranberry harvest to a headset near you. The 85-year-old cranberry cooperative this month is rolling out its first campaign usingFacebook FB +0.73%’s Oculus Rift virtual technology with a five-minute film documenting the...
by Hodges | Oct 12, 2015 | Agency News
FAYETTEVILLE, NC – Hodges Associates, a full-service marketing, advertising and public relations agency, has completed a project for the Fayetteville Symphony Orchestra (FSO). Work done on behalf of this client included market research/surveys to determine current...
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