by Hodges | Nov 7, 2016 | Agency News
Just because you have a TV or movie star doesn’t automatically make your content branded entertainment. by Kaaren Whitney-Vernon Within the last few years, we’ve seen the TV and advertising industries devolve into a state of bedlam. The ensuing conundrum...
by Hodges | Nov 7, 2016 | Agency News
by Carrie Cummings Millennials are buying luxury brands, but they don’t perceive themselves as frivolous. Getty Images Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech...
by Hodges | Aug 3, 2016 | Agency News
Posted on July 5, 2016 by Joy Gendusa, CEO PostcardMania How many times have you heard me talk about the importance of repetition in your postcard campaigns? A hundred? A thousand? I know I sound like a broken record, but I can’t say it enough! You simply HAVE...
by Hodges | Jul 6, 2016 | Agency News
BRIAN HONIGMAN CONTRIBUTOR When Marketing to Men, Keep These 10 Stats in Mind If your target customers are men, understanding the purchasing behavior of your male audience is critical when it comes to marketing your products or services. But it isn’t always...
by Hodges | Apr 7, 2016 | Agency News
Jennifer Hanford March 1, 2016 Newsflash: Email marketing is neither dead nor dying. Each year, many bloggers write doom-and-gloom posts about email marketing. They predict the end is near for the strategy of reaching an audience via their inboxes. But guess what?...
by Hodges | Mar 28, 2016 | Agency News
How Gen Zs Are Using Data to Create Preferences and Shape Digital Experiences By Jamie Gutfreund. Published on March 17, 2016. We often think of brands using data to gain insights about consumers, but marketers often forget that they are not the only ones manipulating...
by Hodges | Feb 10, 2016 | Agency News
by Gavin O’Malley @mp_gavin, January 25, 2016, 3:09 PM Not long ago, Instagram was as ad free as a Ken Burns marathon. As new data shows, however, those days are long gone. In fact, Brand Networks saw ad impressions on Instagram rise more than thirteenfold from...
by Hodges | Feb 10, 2016 | Agency News
Do you feel inexplicably calm when surrounded by a sea of blue water or a forest of green trees? Perhaps you feel a slight agitation when looking at a red stop sign or stop light? The reality is that color has a powerful psychological impact – and that this...
by Hodges | Nov 9, 2015 | Agency News
MEDIA AND ENTERTAINMENT| 10-19-2015 Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid...
by Hodges | Oct 15, 2015 | Agency News
Thinking of becoming a YouTube advertiser? This insights roundup will help get you off the fence. If there’s one thing that online audiences love, it’s engaging, inspiring, and thoughtful content — which is why YouTube has grown to become the third-most popular...
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