For PWC – Fayetteville’s municipal utility company that provides electricity, water and sewer service – Hodges has written, developed and overseen production for several TV campaigns that promote conservation.
These TV spots parody the film noir genre and Garrison Keillor’s public radio character, Guy Noir. PWC’s own film-noir detective, Guy Wire, (a fitting name for the company that powers Fayetteville) instructs by example, as he uncovers clues to show a beautiful dame how she can stop wasting water and electricity.
Illustration meets Person-ification
These colorful spots feature a sophisticated technique used in movies, TV shows (such as Blues Clues) and commercials, where live actors interact with illustrated props and backgrounds. Flexible and fun, this technique allowed our art department to create the “perfect” setting for each of the spots – which offered tips for water conversation, indoors and out, and for saving electricity, in summer and winter. The actors are “just people” – strategically selected to convey that everyone can conserve. And we know these commercials are getting noticed, as our actors have even been hailed in community by their “screen names.” Parallel print ads (using “still shots” from the TV) and radio commercials were also produced.
No, he can’t leap tall buildings in single bound, but Captain C (for Conservation) can help reduce the distressing amount water and electricity we waste every day. In “The Adventures of Captain C,” kids – who adopt the cause of Captain C (played by PWC’s well-known water-conservation mascot, Willy Water Drop, turned superhero) – show kids what they can do to conserve.