Multi-Media Digital Campaign
Client: Valley Radiology
As part of their full range of radiology services, Valley Radiology offers advanced care for varicose and spider veins, using highly effective, minimally invasive procedures that alleviate pain and restore good looks. To promote these services by the leading vein care professionals in southeastern North Carolina, Hodges developed a landing page and online ad campaign with the theme “Grab the Shorts.” This theme was tied into coordinating TV (see BROADCAST), print and outdoor ads. A unique URL for the landing page –Grabtheshorts.com – was purchased and included in all ads to re-emphasize the campaign theme and aid in delivering more accurate analytics tracking. Having a unique url allows us to better measure the campaign’s effectiveness.