Public Awareness Billboards
Client: City of Fayetteville
The City of Fayetteville offers resident-friendly waste disposal service, including curbside pick-up of household trash, yard waste and recyclables. They sought our expertise to develop two campaigns. And these billboards reinforce the campaign messages conveyed in other media.
One campaign was designed to help make sure people do “can” their waste and do so properly (using the right containers, etc.). With this catchy theme and artful design, two words and colorful graphics say it all – Can It! (See PRINT and SPECIALTY)
Another campaign promotes recycling. The logo conveys the message that recycling keeps things that can have a “second life” out of landfills (protecting nature), while encouraging people to make recycling “second nature.” (See BROADCAST and PRINT)