FAYETTEVILLE, NC – Hodges Associates, a full-service marketing, advertising and public relations agency, has completed a project for the Fayetteville Symphony Orchestra (FSO). Work done on behalf of this client included market research/surveys to determine current awareness and perceptions of the FSO, gather input on the types of programming/events that appeal to a variety of audiences, including our military, and determine how people currently do – or would like to – learn about the Orchestra and its events.
Hodges was also responsible for designing the FSO’s new logo with tagline. The logo has a lyrical quality and combines modern design with classical appeal. The tagline – Cape Fear’s own – reflects pride in the fact that this first-rate orchestra is “ours,” and “ownership” extends beyond the borders of Fayetteville to the Cape Fear region.
“While we serve clients with operations that range in scope from local to international, we are particularly pleased when we can help local organizations that are such an asset to the community we call home,” said the agency’s president, Anna Hodges Smith. “And we were happy to be given this opportunity to help our Symphony grow.”
Founded in 1974, Hodges Associates offers a full range of services including market research, marketing support, branding, advertising, website development/design, event/trade show support, public relations and more. The award-winning agency is known for its outstanding creative work, combined with its exceptional one-on-one client service and the commitment to remaining on the leading edge of new developments in the marketing business. Based in Fayetteville, N.C., Hodges serves local, regional, national and international clients from a wide variety of sectors.