Thinking of becoming a YouTube advertiser? This insights roundup will help get you off the fence.
If there’s one thing that online audiences love, it’s engaging, inspiring, and thoughtful content — which is why YouTube has grown to become the third-most popular websiteon the Internet.
Potential YouTube advertisers will be happy to hear that the platform’s engagement stats are through the roof, too.
According to Google, 3 out of 4 YouTube users agree: “If there’s a brand I love, I tell everyone about it.” Collectively, people watch hundreds of millions of hours of content on YouTube and generate billions of views each day.